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DBSK (동방신기 or Dong Bang Shin Ki) is one of the most famous and most popular boy bands in Korean popular music history. Their name translates to “The Rising Gods of the East.” The 5-member group debuted in 2003 and has continuously proven themselves to stand the test of time. The group is extremely popular in not only Korea and Japan, but all around the world. In 2009, due to issues with their management company, three of the members ended up leaving the group and started their own group under a different company. The remaining two members, Changmin and Yunho, retained the group’s name and continue to sing together as a duo.

The other 3, Jaejoong, Yunho and Junsu started JYJ (an acronym made from the first letter of each of their names). They have enjoyed outstanding success since the very beginning, even producing an album with the help of American star Kanye West.

“Balloons” is probably one of the most childish, ridiculous Korean boy band videos that I have ever seen. But I say that as a good thing. It is a very unique song that talks about childhood dreams and how, as people grow older, they can often forget the importance and value of such dreams.

Take a look at the lyrics: 

during my childhood i dreamed a beautiful dream about riding a balloon and flying away
if a red balloon flies in the sky my heart remembers beautiful memories

my dream as a child was to ride a red balloon and fly high into the sky
i forgot about that small dream and lived on until now because i grew up so much

but when i’m miserable i want to run around and play like a child
filling a balloon full of my small dreams

during my childhood i dreamed a beautiful dream about riding a balloon and flying away
if a red balloon flies in the sky my heart remembers beautiful memories

i can’t understand why tears come out when i look at the sky
i wonder why you forget that tiny childhood when you become an adult

at times, i too want to just fly high into the sky
with my forgotten dreams and memories

during my childhood i dreamed a beautiful dream about riding a balloon and flying away
if a red balloon flies in the sky my heart remembers beautiful memories

lalalalala lalalalala lalalalala lalalala lalalala lalala
though time passes though i forgot
will it be possible to contain it in the red balloon

during my childhood i dreamed a beautiful dream about riding a balloon and flying away
if a red balloon flies in the sky my heart remembers beautiful memories

Lyrics are from http://lyricstranslate.com.

I think that the kkominam identity can be considered in this video. DBSK is known to naturally have a kkominam appearance. All of the boys have softer facial features, a couple of them have more delicate voices, and a slightly more feminine look to them, which has granted them recognition for being some of the most popular flower boys in K-Pop. This video is so incredibly over the top with cuteness and childlike behavior that I would almost say, however, that maybe kkominam characteristics are not the right ones to be labeling this video with. Instead, I would say that this is just them being silly. Boys dressing up in animal costumes and trying to be cute doesn’t exactly fit the kkominam model.

“Balloons” shows that groups have the ability to deviate from the types of videos that they usually do. DBSK didn’t have any other videos that were even comparable to this one; theirs were more tough and presented elements of sexuality. “Balloons” is a great example of the flexibility boy groups have with the videos and with their fans. Although this video doesn’t scream masculinity in any way, fans eat this stuff up!

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